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The following article was published in the August 2024 edition of Vetboard Victoria's newsletter. Content was current at the time of publication but there may have been changes since then, as rules, standards and professional and community expectations change over time. Readers are also referred to our Guidelines for appropriate standards of veterinary practice and veterinary facilities.

TGA prohibitions on advertising some scheduled medicines

The Board has recently seen examples of veterinary practitioners promoting Schedule 4 flea and tick product Bravecto Quantum direct to end users through social media and waiting room materials

Unless otherwise authorised, the Therapeutic Goods Act 1989 prohibits advertising which refers to substances, or goods containing substances, included in Schedule 3, 4 or 8 of the current Poisons Standard. Effectively what this means is that it is illegal to promote S3s, S4s, S8s to the public. They may be promoted to health professionals, but any such advertising must not be accessible to the public.

The Board expects all registered veterinary practitioners to comply with their obligations regarding advertising of veterinary medicines.

More information: Complying with advertising requirements, Therapeutic Goods Administration